SMG is one the UK’s leading social marketing agencies, set up by Andy and Matt in 2009. We are a collaborative network of passionate social marketers and behaviour change experts.

SMG includes a close, core team and a national network of carefully chosen Associates. This structure gives our clients access to a rich mix of skills and expertise. It means that for every project we can pull together an ideal team to meet your specific requirements. Whether you need research, project delivery, evaluation, digital solutions, staff training or community capacity building, you can count on SMG to do it right. Visit People to see our team.

Central to our ethos is working closely and collaboratively with our clients. We like to think of ourselves as an extension of your team. We find that this approach delivers the best outcomes for projects, as well as meaning that we can leave a lasting legacy of social marketing understanding with our clients to benefit them going forward.

Each project is different. Each outcome is specific. Whatever the right thing is for you and the communities where you work, we’re confident that we know the best way to find it and deliver it.




Conducting research to develop actionable insights to understand target audiences' behaviours and attitudes. Solution-focused research means practical recommendations for our clients.


Taking research findings and using actionable insights to deliver customer-focused behaviour change campaigns, interventions, service development and organisational change.


Working with clients to perform robust and rounded evaluation of projects. This is important both to assess the impact of specific projects and to inform the development of future interventions.


Facilitating engagement and dialogue with individuals and groups through the latest digital technologies and solutions e.g. websites, web applications, webinars and social media.


Bespoke training, mentoring and coaching packages to build social marketing and behaviour change skills, capacity and confidence. Includes Making Every Contact Count (MECC) - see more information on this popular programme here.