SMG provided an invaluable training programme to Active Travel officers across Scotland’s 32 local authorities. It has helped many of them adopt a much more customer oriented and behaviour change focus on planning and delivering our funded projects. The training continues to realise impact, including new staff not exposed to the initial training. It’s also helped improve our own team’s understanding of social marketing and behaviour change.
Programme Manager
Paths for All
SMG provided expert support to us enabling a good understanding of Social Marketing and how to use this to achieve behavioural goals. A strong customer focus was guided through the use of SMG designed tools as well as the development of a clear strategy.
George Scott
West Lothian Council
Many thanks to all of you at SMG for developing and delivering such an amazing training package.
SMG became ‘one of the team’ in the delivery of this project, integrating with colleagues from across the council and working flexibly by adapting to our changing needs over the course of the contract. Thank you for all your hard work which was over and above original expectations.
Sue Haigh
Leeds City Council