JRS Research

A partnership of agencies that share an ethos of delivering high quality, best-value social and market research projects.

SMG is proudly part of the JRS Research Consortium along with our partners Jump Research, Red Tree Research, and 56 Degree Insight

Although a mixture of different companies, JRS do research as one big team. A diverse range of specialisms across the consortium means that we can always field a team of industry-leading research experts, regardless of the brief. Supported by a network of operations staff, we play to our strengths in creating a unique offer that gets results.

Together, we are number one on The Scottish Government’s market research framework, under which we deliver a range of projects both for the government themselves and public sector bodies such as Zero Waste Scotland, Food Standards Scotland, and Historic Environment Scotland.

JRS has an excellent track record of designing fit-for-purpose, robust research solutions to deliver actionable, insightful recommendations for our clients in an ethical and sustainable manner. Topics we have worked on together include climate change, vaccination, period stigma, organ donation, domestic abuse and mental health.

What our clients say

"JRS worked with us throughout our campaign 'A Wee Walk Works Wonders', which encouraged people to walk for short journeys instead of driving. They were involved throughout the process: carrying out research to help us choose our target audience and locations; running focus groups to test different creative concepts; and conducting on-street surveys to evaluate the impact of the campaign."

"Their involvement throughout the campaign was invaluable. They were a friendly and talented team, and their contribution was key to the success of our campaign. We thoroughly enjoyed working with JRS, and hope that we get the chance to work with them again in the future."

Susan Jeynes, Transform Scotland

"We were impressed with JRS’ credentials from our very first conversations, which set the tone for the twelve-month project. Although representing different disciplines, their integrated approach was effective; every team member was diligent and responsive. The bespoke segmentation solution they developed has given us a very practical way to group local and national audiences."

"We will be using the insights in our public awareness and advocacy campaigns as well as to drive future planning across the organisation; I wouldn’t hesitate to recommend their energetic and experienced team to others.”

Jenna Frost, Impact Scotland

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