About Us

At Social Marketing Gateway (SMG), we deliver effective solutions to behavioural, health, social, and environmental challenges.

SMG is a leading social marketing and behaviour change agency, offering a full range of expertise, skills, and services.

Our highly experienced team work closely and collaboratively with clients and stakeholders to deliver practical and effective solutions.

Each project or challenge is different. Each outcome is specific. Whatever the right thing is for you and the communities you work with, we’re confident that we can help you find it and deliver it.

Our team
Andy McArthur
Managing Director
Matt Howick
Sarah Muir
Director of Projects
Ally Kyle
Operations Manager
Megan Christie
Senior Project Manager & Trainer
Calum Morton
Behaviour Change Analyst
Neil Hayton
Digital Behaviour Change Analyst
Anne Pennington
Senior Project Manager
Claire Mowat
Behavioural Science Executive
Mike Hope
Senior Project Manager & Trainer
Amy Farquharson
Louise Fraser
Associate (Research)
Ruth Fleming
Associate (Operations)
Mark Cuthbert
Associate (Research)
David Bonner
Technical Director
Ryan McKnight
Associate (Creative)
David Smart
Associate (Evaluation)
Jim Eccleston
Associate (Research)
Duncan Stewart
Associate (Research)
Pauline Gregory
Associate (PR)
Our work
Studying a specific problem to understand what it is, why it’s happening, and what can be done about it.
Campaigns & Interventions
Delivering behaviour change through compelling campaigns and interventions that are grounded in robust insight.
Studying a project, programme, or service to find out what has worked, what hasn’t worked, and why.
Deploying innovative development and marketing solutions that effectively engage audiences and transform organisations.
Equipping staff and stakeholders with behaviour change skills to have a positive impact on the communities they work with.